I LOVE the old time photo/painting!
In terms of disclosure, why no mention who the principle(s) are in this venture, their background, experience, location, etc.
My name is Shane Shuford. I was born and raised in Kentucky and currently live in southern Indiana. I’m the software developer behind BuySellHorses.com
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My background is in software development and digital marketing. I’ve built websites, business systems, and marketing campaigns for years. I’m not pretending to be a trainer or lifelong Standardbred insider myself, which is why I’m working with people in the business, including a trainer and a racehorse owner, and asking for direct feedback from sellers, owners, trainers, and buyers before pushing the site harder.
The site is still in its early/maintenance stage right now, so not everything is visible yet. The full version has an About section explaining who is behind it, the management side, and a section for industry partnerships.
The goal is to build a focused Standardbred sales platform with more trust built into the process: verified seller accounts, race line and pedigree document support, pre-bid inspection options, a professional marketplace for services around the sale, visible bid history, seller privacy, controlled contact release, auction or buy-now listings with reserve options, and a step-by-step post-sale transfer process.
I agree that who is behind it should be easy to find before anyone is asked to trust it with real listings.