Not that any of this matters. I gather some believe public relations and better advertising would enhance product.
IMHO-as the brits say "not bloody likely". The sport is in its death spiral. Its the oxygen of public subsidies and magnet of casino acquisition that are keeping this dying industry alive. Industry needs to understand where its at; what it is if it wants to save even a small salvagable segment. Gural might do low cost corny pr stuff because the state of the industry only warrants that much.
As an outsider it looks to me like thats whats going on. A lot of stakeholders appear to have given up on marketing the product as a waste of $. Rather, appears trying to squeeze the last few $$$ out of gvt subsidies before the gvt and public recognize the foolishness and realize their paying to rejuvenate a corpse. Funny thing is it looks like industry stakeholders are saying only the track owner needs to put up $ while a lot are part of the move to squeeze their last $ profits from it.