It's cynical, disingenuous hypocrisy. The only path for any Republican presidential candidate, is an airtight coalition of religious fanatics, hillbillys (uneducated, Klan ajace, etc.), and the cynical affluent elite, interested only in getting their top 1 percent tax breaks and having their hands on the levers of power.
They know that if you alienate even a portion of voters in any one of those groups - you get smoked.