That shit really truly pisses me off. You can talk to these idiots until you're about to stroke out and they just don't get it. If a horse doesn't respond after a couple taps the whip isn't what they need. Find another way to coax them and get their confidence up. Brutalizing them with the whip isn't the answer.
It's usually the low IQ no hands simpletons that do this. They should be banded. Forever